Committee on Foods

JAMA. 1935;105(8):599. doi:10.1001/jama.1935.02760340045015.
Text Size: A A A
Published online


The Committee has authorized publication of the following report. Raymond Hertwig, Secretary.


VELVETEX—BART'S CREAM BREAD  The Bart's Bakery, Inc., Savannah, Ga., submitted to the Committee on Foods "Velvetex—Bart's Cream Bread Sliced," a white bread prepared by the sponge dough method, containing patent flour, water, sucrose, vegetable shortening, powdered skim milk, yeast, sodium chloride, malt extract, a yeast food containing calcium sulphate, ammonium chloride, sodium chloride and potassium bromate, and acid calcium phosphate.

Discussion of Name and Advertising.—  The name "Velvetex —Bart's Cream Bread" implies the presence of cream in substantial quantity in the baking formula, sufficient to give the bread qualities and nutritional values not possessed by the usual white bread; cream is not an ingredient and skim milk is the only milk product constituent. The name is inappropriate and misleading.The advertising contains such claims as:"Not only is Bart's Cream Bread a health food... You tune


Sign In to Access Full Content

Don't have Access?

Register and get free email Table of Contents alerts, saved searches, PowerPoint downloads, CME quizzes, and more

Subscribe for full-text access to content from 1998 forward and a host of useful features

Activate your current subscription (AMA members and current subscribers)

Purchase Online Access to this article for 24 hours

First Page Preview

View Large
First page PDF preview




Meets CME requirements for:
Browse CME for all U.S. States
Accreditation Information
The American Medical Association is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The AMA designates this journal-based CME activity for a maximum of 1 AMA PRA Category 1 CreditTM per course. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Physicians who complete the CME course and score at least 80% correct on the quiz are eligible for AMA PRA Category 1 CreditTM.
Note: You must get at least of the answers correct to pass this quiz.
You have not filled in all the answers to complete this quiz
The following questions were not answered:
Sorry, you have unsuccessfully completed this CME quiz with a score of
The following questions were not answered correctly:
Commitment to Change (optional):
Indicate what change(s) you will implement in your practice, if any, based on this CME course.
Your quiz results:
The filled radio buttons indicate your responses. The preferred responses are highlighted
For CME Course: A Proposed Model for Initial Assessment and Management of Acute Heart Failure Syndromes
Indicate what changes(s) you will implement in your practice, if any, based on this CME course.
Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).


Some tools below are only available to our subscribers or users with an online account.

Sign In to Access Full Content

Related Content

Customize your page view by dragging & repositioning the boxes below.