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October 2, 2002, Vol 288, No. 13 >

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Letters | October 2, 2002

Tobacco Advertising and Freedom of Speech

Terence A. Gerace, EdM, MA, PhD
JAMA. 2002;288(13):1586-1588. doi:10.1001/jama.288.13.1585.
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To the Editor: In response to repeated US Supreme Court decisions that have struck down attempts to regulate tobacco advertising, Dr Bayer and colleagues1 advocate a strategy of counteradvertising coordinated by the Centers for Disease Control and Prevention. They suggest that this campaign could be funded by an excise tax that would raise approximately 20% each year of what the tobacco industry spends to promote its products.2 They also propose that 50% of each print advertisement be composed of health warnings and that all cigarette packs contain a graphic picture of pathology caused by smoking.

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